In the vibrant world of digital influencers, Supriya Shrestha, better known as GlamBehavior, stands out as a pioneer in Nepal’s beauty and lifestyle industry. Through her genuine personality, relatable approach, and dedication to her craft, Supriya has gained a strong following across social media platforms like Instagram, YouTube, and TikTok. Here’s a look at her inspiring journey, from a beauty enthusiast to a respected influencer and entrepreneur.
From Makeup Artist Aspirations to Social Media Fame
Born and raised in Nepal, Supriya Shrestha’s interest in beauty and fashion began at an early age. Her fascination with makeup and skincare led her to experiment with different looks and beauty routines. This early passion gradually evolved into a mission to help others discover and celebrate their own beauty. Rather than just following trends, Supriya explored the world of skincare deeply, dealing with her own skin challenges along the way, which would later become an important part of her brand.
Initially, Supriya aspired to be a makeup artist when she returned to Nepal after spending time in the United States. However, she found the Nepali beauty market highly competitive, filled with established names. As a self-taught artist with a passion for makeup but no formal training, she felt the odds were stacked against her. This challenge pushed Supriya in a new direction—one that would ultimately change her life. Instead of limiting herself to makeup artistry, she turned to social media to share her passion and insights, which quickly resonated with a wide audience.
Rising as GlamBehavior on Social Media
Supriya Shrestha began her social media journey on platforms like Instagram, YouTube, and TikTok. Her posts initially consisted of makeup tutorials, product reviews, and skincare tips. Her friendly, down-to-earth personality and relatable content quickly attracted followers who valued her honest and straightforward approach. She became known as GlamBehavior, a moniker that encapsulates her love for glam yet authentic style.
On TikTok, Supriya’s content soon made its way onto countless “For You Pages,” propelling her to wider recognition. Her skincare tutorials, beauty hacks, and DIY remedies garnered thousands of likes and shares. Supriya’s videos often tackle practical issues, like how to manage common skin problems, with a dose of humor and relatability. She quickly grew her TikTok following to over 58,700 followers and amassed a staggering 2.5 million likes.
One reason for her success is her commitment to authenticity. Unlike many influencers who only showcase perfect skin and flawless looks, Supriya chose to be transparent about her own skin challenges. This level of realism set her apart and made her a relatable figure to her followers. She became a go-to source for viewers seeking reliable skincare advice, especially when it came to DIY treatments.
Branching into Skincare and Beauty Hacks
As Supriya gained popularity as a Glambehavior, she noticed a strong audience interest in DIY skincare tips. Her practical remedies quickly became favorites among her followers, who appreciated the simplicity and affordability of her methods. However, as she continued to research and grow her expertise, Supriya also became cautious about the DIY skincare trend. She realized that while some natural remedies can be helpful, professional products with controlled ingredients are often more effective and safe. In response, she shifted her content to promote a balanced view, sharing only the most reliable remedies and advocating for professional-grade skincare when necessary.
Founding Pretty Please Beauty
In 2021, Glambehavior took a bold step by launching her own beauty brand, Pretty Please Beauty. Her decision to start with lip glosses was strategic, tapping into the trend of minimalist beauty and natural looks, which has been growing in popularity. Unlike many brands that rely on private labeling, Pretty Please Beauty prides itself on ingredient quality and transparency, using vegan and cruelty-free ingredients. The brand is among the few in Nepal to be ISO-certified, underscoring its commitment to safety and quality.
Supriya’s decision to create a product line was driven by her desire to offer high-quality, locally made beauty products in Nepal, where most products are imported. She also wanted to provide an alternative to brands that lack transparency about their ingredients. This approach resonated with her followers, who appreciated the quality and accessibility of her products. Despite challenges posed by the COVID-19 pandemic and Nepal’s import restrictions, Pretty Please Beauty quickly gained popularity and even allowed Supriya to expand her team.
Addressing Ethical Issues in the Nepali Beauty Industry
Glambehavior is candid about her concerns regarding the Nepali beauty industry, particularly the lack of regulation around cosmetic products. She notes that unlike in countries like the United States, where the FDA monitors cosmetics, Nepal lacks stringent quality control standards. This means that harmful ingredients like mica and lead can often go unchecked. Pretty Please Beauty distinguishes itself by prioritizing ingredient quality and transparency, which has helped the brand build a reputation for trustworthiness and safety.
Supriya’s transparency doesn’t stop with her brand. She actively encourages her followers to educate themselves about beauty products and to be mindful of the ingredients they put on their skin, particularly for products like lip gloss, which is often ingested over time. Her educational content on social media serves as a valuable resource for her audience, empowering them to make informed choices about their beauty routines.
Beyond makeup and skincare, Supriya uses her platform to promote body positivity and self-confidence. She frequently addresses issues related to self-esteem and encourages her followers to embrace their unique beauty. Her content has built a community of individuals who feel supported and inspired by her message. Supriya’s journey is a testament to the power of authenticity and self-belief, and her dedication to empowering others makes her stand out as more than just a beauty influencer.
Future Directions for Pretty Please Beauty
Looking ahead, Supriya has ambitious plans for Pretty Please Beauty. The brand aims to expand its product line, with plans to introduce more shades of lip gloss and possibly launch cream blushes. She is also working on setting up a website to make purchasing her products more accessible to her growing customer base. With her commitment to quality and innovation, Pretty Please Beauty is well-positioned to continue making a mark on Nepal’s beauty industry.
Supriya Shrestha, aka GlamBehavior, has transformed her passion for beauty into a thriving career as an influencer and entrepreneur. Her journey reflects resilience, authenticity, and a commitment to quality that has earned her the respect of her followers and peers alike. Through Pretty Please Beauty, Supriya is not only reshaping beauty standards in Nepal but also setting new benchmarks for quality and transparency. Her story serves as an inspiration to aspiring content creators and a reminder of the impact that authenticity and dedication can have on a community.
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