Sahana Bajracharya, a prominent name in Nepal’s media industry, has carved a dynamic career spanning modeling, hosting, and social advocacy. Known for her groundbreaking contributions, Sahana has used her influence to spotlight critical issues, raise awareness, and entertain audiences with her charismatic on-screen presence. As one of Nepal’s leading television personalities, Sahana continues to inspire a generation with her story of resilience, talent, and social dedication.
Early Life and Education
Born on August 15, 1989, in Kathmandu, Nepal, Sahana Bajracharya grew up in a city where tradition and modernity coexist. Her educational journey began at St. Mary’s School in Jawlakhel, Lalitpur and continued through Weigan and Leigh College. With a clear ambition to break into the modeling industry, Sahana left her studies behind to pursue a career that would soon gain her national and international recognition.
The Rise of a Beauty Queen
Sahana first stepped into the limelight in 2008 when she entered the Miss Nepal pageant. Although the pageant was cancelled due to protests by female Maoists, this initial attempt showcased her commitment to representing Nepal on a larger stage. Her true breakthrough came when she won Miss Nepal Earth 2010, providing her the opportunity to represent Nepal at Miss Earth 2010 in December of that year. This victory launched her as an advocate for social issues, particularly in her campaign against the ‘Chaupadi’ practice, which forces women to live in harsh conditions during menstruation in parts of western Nepal.
Career in Media: Television and Beyond
Sahana Bajracharya’s career as a media personality began in 2009 when the National Democratic Institute invited her to host Yugantaar, a talk show centered around women’s issues in Nepal. This marked her debut as a presenter, setting the stage for her versatile television career. She subsequently went on to host the reality TV show Mega Model Season 2 on Image Channel, a Nepali adaptation of the popular “America’s Next Top Model.” This opportunity brought her significant recognition and popularity in Nepal.
Her role expanded further when she joined Kantipur Television Network as a VJ for the show Frame by Frame, which provided movie news and gossip to audiences. Though her journey with Kantipur was cut short, she quickly transitioned to Nepal Television Network (NTV), where she produced and hosted the Namaste TV Show. Known for its engaging content and insightful interviews, Namaste TV Show became Nepal’s fourth most-watched program, adding to her credibility and popularity.
Brand Collaborations and Modeling Success
Sahana’s modeling career flourished alongside her media work. After competing in Miss Nepal, she landed a contract with Dabur Special-Lite Hair Oil and became a familiar face in advertisements for well-known brands such as Sprite, Pashupati Paints, and Ganapati Jewellers. She was later featured in the advertisement for Ruslan Vodka and has walked as a showstopper for acclaimed Nepali designer Tenzin Tseten Bhutia. Her elegance and versatility have made her a sought-after model, with her appearances on the covers of Living Magazine and The Nepali Man (TNM) Magazine marking milestones in Nepal’s media history.
Advocating for Social Change
A passionate social activist, Sahana Bajracharya frequently travels to rural parts of Nepal, listening to local stories and raising awareness of various societal challenges. Her advocacy against the Chaupadi tradition, which forces menstruating women into isolation, stands out as one of her most significant contributions to Nepali society. Sahana’s role in opposing this practice has helped shed light on the often-overlooked struggles of women in remote Nepalese communities.
In 2020, during the COVID-19 pandemic, Sahana launched On the Record Nepal (OTRN), a digital platform dedicated to news stories of human interest. OTRN quickly became a reliable source of news and updates amid the pandemic, addressing Nepal’s lack of dedicated digital media focused on social justice and storytelling.
Personal Life and Interests
Apart from her professional commitments, Sahana Bajracharya is known for her love of fitness and yoga, frequently sharing glimpses of her health journey on social media. Her dedication to wellness, combined with her commitment to social issues, makes her a role model for many Nepali youth who look up to her not only as a media icon but as an agent of change.
Awards and Recognition
- Miss Nepal Earth 2010: Represented Nepal in the Miss Earth 2010 pageant.
- Miss Asia Pacific World 2011: Placed among the top 15.
- First Woman on TNM Cover: Sahana made history by becoming the first woman to grace the cover of The Nepali Man magazine in 2014.
- Top 15 in Miss Supertalent 2011: Held in Korea, this pageant further solidified her international presence.
FAQs
Q: Who is Sahana Bajracharya?
A: Sahana Bajracharya is a celebrated Nepalese television host, model, producer, and social activist known for her work in Nepal’s media and her advocacy on social issues.
Q: What is Sahana Bajracharya famous for?
A: Sahana is known for winning Miss Nepal Earth 2010, hosting popular shows like Mega Model and Namaste TV Show, and her activism against harmful practices such as Chaupadi.
Q: What is On the Record Nepal (OTRN)?
A: On the Record Nepal (OTRN) is a digital platform created by Sahana Bajracharya during the COVID-19 pandemic to share news and stories of human interest in Nepal.
Q: What brands has Sahana Bajracharya endorsed?
A: Sahana has appeared in advertisements for Dabur Special-Lite Hair Oil, Sprite, Pashupati Paints, Ganapati Jewellers, and Ruslan Vodka.
Q: How did Sahana Bajracharya start her career?
A: Sahana began her career by competing in Miss Nepal 2008 and soon moved on to hosting and modeling, eventually becoming one of Nepal’s top media personalities.
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