Abhinav Jung Bahadur Rana, commonly known as Abhinav JB Rana, is a notable figure in Nepal’s business landscape, particularly in the high-end automobile and heavy equipment sectors. As an entrepreneur and director of several prestigious brands, his career exemplifies leadership, innovation, and dedication. Let’s dive into Abhinav JB Rana’s life, his business accomplishments, and his contributions to Nepal’s evolving automotive industry.

Background: A Legacy Rooted in History
Abhinav JB Rana hails from the historic Rana dynasty of Nepal, a lineage renowned for its impact on Nepalese history and politics. His ancestor, Jung Bahadur Rana, established this influential family in the 19th century, leaving a legacy that continues to resonate in Nepal today. Growing up in Kathmandu, Nepal, Abhinav is deeply connected to his heritage while embodying a modern, entrepreneurial spirit.
Educational Journey: Foundations of Business Acumen
Abhinav began his academic journey at The Lawrence School – Sanawar in India, a prestigious institution that emphasizes character, discipline, and leadership. His pursuit of higher education took him to London Business School, where he completed an Executive MBA in 2021. This program equipped him with advanced skills in business strategy, management, and global networking, solidifying his foundation for a successful career.
Professional Career: A Leader in Nepal’s Automotive and Heavy Equipment Industry
Abhinav JB Rana’s career is marked by his impressive involvement in Nepal’s automotive industry, where he holds various leadership roles across notable brands. He is celebrated for bringing internationally renowned automotive and motorcycle brands to Nepal, significantly elevating the industry.
1. Chairman of Ducati Nepal
As the chairman of Turbo Motors Trading, the exclusive distributor of Ducati motorcycles in Nepal, Abhinav has introduced high-performance motorcycles to Nepalese enthusiasts. His work with Ducati underscores his commitment to bringing world-class automotive experiences to the Nepalese market.
2. Director of BMW Motorrad Nepal
Abhinav also serves as a director at BMW Motorrad Nepal, the motorcycle division of the globally respected BMW brand. Known for its luxury and innovation, BMW Motorrad has gained traction among Nepalese riders, thanks to Abhinav’s strategic direction and market insights.
3. Director of Benelli Nepal
In his role as director of Benelli Nepal, Abhinav has facilitated the entry and expansion of the Italian brand in Nepal. Benelli’s unique blend of performance and affordability has captured the Nepalese market, strengthening his reputation as a leader in the motorcycle sector.
4. Director of Energica Nepal
Abhinav’s influence extends to the electric vehicle sector with Energica Nepal. Energica specializes in electric motorcycles, aligning with global trends towards sustainable transport solutions. His advocacy for Energica shows his forward-thinking approach to environmentally friendly vehicles.
5. Director of Explore Earthmovers P. Ltd.
Beyond motorcycles, Abhinav plays a critical role in the heavy equipment industry as a director of Explore Earthmovers P. Ltd., a leading company in construction machinery. His work in this sector supports Nepal’s infrastructure development, showcasing his versatility in business.
Former Board Membership: Citizens Life Insurance Company
Previously, Abhinav was a Board of Directors member at Citizens Life Insurance Company. This role allowed him to gain insights into the insurance sector, adding to his diverse professional experience and further enhancing his business acumen.
Entrepreneurial Vision: Expanding the Nepalese Automobile Landscape
Abhinav JB Rana’s contributions to Nepal’s automotive landscape go beyond operational roles. His entrepreneurial vision and industry insights have helped popularize premium motorcycles and heavy equipment in Nepal. By establishing reliable distributorships for Ducati, BMW Motorrad, Benelli, and Energica, he has made international brands accessible to the Nepalese market, diversifying consumer options and raising standards in the industry.
Personal Life: A Supportive and Dynamic Partnership

Abhinav JB Rana is married to Surabhi Raj Bhandari, a prominent lifestyle blogger, YouTuber, and social media influencer known by the online persona Slay by Surbs. Surabhi’s influence in Nepal’s digital space complements Abhinav’s business pursuits. Together, they represent a modern couple blending business acumen with social influence.
The couple lives in Budanilkantha, Kathmandu, with their beloved dog, Ross. Surabhi, like Abhinav, comes from a business-oriented family. Her parents are notable figures in Nepal’s IT sector, adding another layer of professional synergy and support to their union.
Professional Associations: Building Global Connections
Since 2017, Abhinav has been an active member of the Entrepreneurs’ Organization (EO), an international community of business leaders. This membership allows him to engage with successful entrepreneurs worldwide, sharing knowledge, and staying updated on global trends. EO’s platform has enriched his entrepreneurial journey, helping him apply global best practices to his ventures in Nepal.
Impact on the Nepali Market: Introducing Premium and Sustainable Choices
Abhinav JB Rana’s work has introduced Nepal to premium and sustainable automotive choices. By championing brands like Energica, he aligns with global sustainability goals, promoting electric vehicles and setting an example for environmental consciousness in Nepal. His leadership in the high-performance motorcycle market has reshaped consumer expectations, driving demand for quality, innovation, and sustainability.
Future Endeavors: Expanding Horizons in the Nepali Business Landscape
Abhinav JB Rana’s professional trajectory suggests ongoing growth in Nepal’s automotive and heavy machinery sectors. As he continues to lead and innovate, Abhinav is likely to further transform Nepal’s automotive industry, expanding access to cutting-edge vehicles and machinery while supporting sustainable practices. His continued involvement in key business networks will likely lead to further collaborations and advancements within his industry.
Concluding Thoughts on Abhinav JB Rana’s Legacy and Influence
Abhinav JB Rana’s contributions to Nepal’s automobile and machinery industries underscore his dedication to modernizing the country’s business landscape. With his deep family legacy, prestigious education, and varied leadership roles, he is an inspiring figure whose work reflects both entrepreneurial spirit and a forward-thinking approach. Through his efforts, Abhinav JB Rana has significantly shaped Nepal’s automotive market, creating a lasting impact that benefits consumers, businesses, and the broader Nepalese economy.
FAQ
- Who is Abhinav JB Rana?
- Abhinav JB Rana is a prominent Nepalese entrepreneur known for his leadership roles in Nepal’s high-end automotive industry, representing brands like Ducati, BMW Motorrad, and Benelli.
- What is Abhinav JB Rana’s background?
- Abhinav JB Rana comes from the influential Rana dynasty, established by his ancestor Jung Bahadur Rana, which has a lasting legacy in Nepalese history.
- What is Abhinav JB Rana’s educational background?
- Abhinav studied at The Lawrence School in Sanawar, India, and completed his Executive MBA at the prestigious London Business School.
- Which companies does Abhinav JB Rana lead in Nepal?
- Abhinav is Chairman at Ducati Nepal and Director at BMW Motorrad, Benelli Nepal, Energica Nepal, and Explore Earthmovers P. Ltd.
- Is Abhinav JB Rana involved in any organizations?
- Yes, he is a member of the Entrepreneurs’ Organization (EO) since 2017, where he connects with business leaders worldwide.
- Who is Abhinav JB Rana married to?
- Abhinav is married to Surabhi Raj Bhandari, a lifestyle influencer and YouTuber, known by her online name “Slay by Surbs.”
- Where does Abhinav JB Rana live?
- Abhinav resides in Budanilkantha, Kathmandu, Nepal, with his wife and dog, Ross.
- What is Abhinav JB Rana’s impact on the Nepalese automotive industry?
- Abhinav has helped introduce premium motorcycle brands like Ducati, BMW Motorrad, and Energica, modernizing Nepal’s automotive landscape.
For more information, stay updated at http://Influencernepal.com